The project kicked-off at the Vienna Railway Station. Over the summer, Austrian trains will invite travellers through QR codes to indulge in the Europe Readr universe. The project will also accompany the emblematic “Buch Wien” fair and the “Österreich liest” festival.
In cooperation with the Austrian Federal Railways (ÖBB), passengers can access Europe Readr on the Railnet portal on more than 300 ÖBB trains (Railjet and Cityjet). To read the books, they only need to connect to ÖBB WLAN on the train via a smartphone, tablet or laptop.
The project was launched on 19 July 2021 at Vienna Railway Station by the Austrian Federal Minister of the Environment, Leonore Gewessler, Slovenian Ambassador to Vienna Aleksander Geržina, and Chairman of the Board of ÖBB Andreas Matthä, who expressed satisfaction that the ÖBB is contributing to the promotion of reading culture and the exchange of views on European issues during the European Year of Rail.
Europe Readr will also be in the spotlight at the Vienna Book Fair and the Austria Reads (Österreich liest) literary festival in Austria in the autumn.
That's who he is, this Gutenmorgen - a bit of a joke, a bit of a serious, a bit of a genius, a bit of an absurd creature who is no stranger to human existence, even though he himself is probably not human at all. Can a word become human?